Email Marketing

Email Marketing

Email marketing software has quickly become a favorite marketing tool for many businesses. With more than 3 billion users worldwide, email is one of the easiest and most efficient ways for businesses to not only connect with current customers but attract new ones as well. Research from Mailgen reported that nearly 90 percent of marketers said email is their primary channel for lead generation.

Email marketing allows businesses to send newsletters, coupons, invitations and other company news directly to their current and potential customers' inboxes. Unlike direct mail which is hard to track, email marketing offers organizations a wealth of data on how their campaigns are faring.

 

Email marketing software has quickly become a favorite marketing tool for many businesses. With more than 3 billion users worldwide, email is one of the easiest and most efficient ways for businesses to not only connect with current customers but attract new ones as well. Research from Mailgen reported that nearly 90 percent of marketers said email is their primary channel for lead generation.

Email marketing allows businesses to send newsletters, coupons, invitations and other company news directly to their current and potential customers' inboxes. Unlike direct mail which is hard to track, email marketing offers organizations a wealth of data on how their campaigns are faring.